How do you get the world to pay attention without spending thousands of pounds on advertising?

Our answer... Socks!

The #LotsOfSocks campaign exists to raise awareness about Down syndrome.

All you need to do is choose socks that are going to get noticed - they might be mismatched socks or your craziest and most colourful socks, whatever takes your fancy - and wear them on World Down Syndrome Day (WDSD), celebrated each year on 21 March.

The idea is to start a conversation, so when people ask you about your socks you can tell them, "I'm wearing them to raise awareness of Down syndrome".

Find out more on the official #LotsOfSocks website:

#LotsOfSocks website

Go the extra step!

If you want your socks to make an even bigger difference, buy the official #LotsOfSocks for 2022.

These sock sales raise funds to support the valuable work we are doing to improve quality of life for people with Down syndrome all around the world.