How do you get the world to pay attention without spending thousands of pounds on advertising?

Our answer... Socks!

The #LotsOfSocks campaign exists to raise awareness about Down syndrome.

All you need to do is choose socks that are going to get noticed - they might be mismatched socks or your craziest and most colourful socks, whatever takes your fancy - and wear them on World Down Syndrome Day (WDSD), celebrated each year on 21 March.

The idea is to start a conversation, so when people ask you about your socks you can tell them, "I'm wearing them to raise awareness of Down syndrome".

Find out more on the official #LotsOfSocks website:

#LotsOfSocks website


Go the extra step!

If you want your socks to make an even bigger difference, buy the official #LotsOfSocks for 2022.

These sock sales raise funds to support the valuable work we are doing to improve quality of life for people with Down syndrome all around the world.

BUY SOCKS